
strategy.
Marketing is a very broad term. At Wilson Cooke, our strength lies in marketing communications: communicating your brand; visualising it; and using digital and traditional media to talk to your customers. However, there should be a strategic framework to underpin all your marketing activities - communications are important but experience tells us that much resource is wasted when organisations do these things without first understanding who they are and what they are about.
Where needed, we work hand-in-hand with strategic marketing consultant, Julie Graham, who is an expert in gathering objective ‘big picture’ market and customer insight and interpreting the results to form the basis of targeted marketing action plans that provide focus and direction helping businesses and organisations to grow and prosper.
Through a tried and tested approach, Julie will help you to understand: what you do well and what not so well; who you really are; how you can improve; who you should be targeting and how you should be doing it whilst ensuring ROI and opportunities for growth and longer-term sustainability are maximised.
Successful organisations are those that understand their customers’ world and the world around them. With the skills and experience to talk openly and listen to your customers, stakeholders and markets, both in the UK and globally, we make sure that your overall communications are saying the right things.
We work hand-in-hand with Julie to co-ordinate the implementation of marketing communications strategies at an operational level to achieve the very best for our clients. Services include strategic marketing plans, board level strategy facilitation, customer and stakeholder insight research, marketing due diligence, marketing research, marketing mentoring and research.
t: 0161 764 6500