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get in touch:
t: 0161 764 6500
f: 0161 762 4969
e: info@wilson-cooke.co.uk
registered office:
wilson.cooke marketing ltd
unit c2
waterfold park
bury
lancashire BL9 7BR
reg no: 5698907
search engine optimisation
Let us drive more related traffic to your site by optimising your web pages and improving your site ranking on Google and across the other major search engines.
Why is Search Engine Optimisation important?
Your company website needs to be found when someone searches for a particular product or service online. Ideally your website needs to show on page 1 of Google. Depending on the level of competition in the marketplace this can be quite a challenge.
Search Engine Optimisation (SEO) involves many factors including accurate ‘meta’ tagging and clean ‘validated’ code. However it should be seen as an on-going process and not just as a ‘one off activity’. Once you have reached Number 1 on Google you will need to continue to optimise your website to stay on top.
A key factor to aid good ranking is the development of good keyword rich, relevant copy to help make the site visible to the search engine ‘spiders’ who are regularly looking for quality content to index. Quality copy remains the No 1 ranking factor and ‘optimising this content’ for search engines is where our knowledge and experience lies.
Our SEO team of experts will ensure your site is indexed accurately and highly by Google and the other major search engines to ensure your customers can easily find your site.
We offer an extensive range of search engine optimisation services from basic keyword research to fully integrated SEO services. This ensures that from the initial site design stage, through to content population, each targeted keyword will have a relevant optimised page with appropriate title tags, alt tags, page copy and meta tags. This will all combine to ensure a good page position.
We also offer SEO training workshops to up-skill the people responsible for your website marketing to ensure their knowledge is as up to date as possible.
search engine marketing
What is Pay-per-click advertsing?
Pay-per-click (PPC) works by charging the advertiser for each click through from a paid link within the search engines results. The position on the result is decided by the amount the advertiser is paying 'per-click'. This can range from a few pence per click to several pounds depending on the level of competition for that key word or phrase.
If done well PPC can generate many new sales or potential customer leads to your website. Done badly it can cost you a lot of money. We are experts in this area and have managed hundreds of campaigns with budgets running to many tens of thousands of pounds. We successfully manage PPC campaigns on Google, Yahoo /Bing, Facebook and LinkedIn for a large number of clients.
The process we follow involves working with you to identify your key search terms and to spot any niche under-utilised key words and phrases using various analytical tools to make your PPC campaign effective whatever your budget. We can manage your daily spend and track your click through’s and conversions, fine tuning the campaign as required to ensure its effectiveness. Let us take the headache out of your pay-per-click campaigns.
If you are baffled by the options and need help with the jargon, or if you would like to hear more about our work and what we can do for you, speak to one of our Search Engine Optimisation specialists on 0161 764 6500 or drop us an email.
t: 0161 764 6500
