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'Brand' Hatton
'Brand' Hatton appoints Wilson Cooke to develop a new brand image and guide.
Ricky Hatton's company, Punch Promotions Ltd has established 4 new subsidiary companies under the group name of 'Brand' Hatton. The 4 new companies are Hatton TV, Hatton Promotions, Hatton Merchandise and Hatton Health and Fitness.
Lee Whittingham, who is Creative Director at Wilson Cooke, says "Our creatives have worked closely with the Hatton team who are based at Hatton Health and Fitness, a new state-of-the-art fitness centre in Hyde, Cheshire. The aim of the project was to bring the image of the divisions together and create a series of guidelines. These guidelines will then be used globally to ensure that a consistency will run throughout the brand and Ricky's values are always reflected. I've always been a big fan of Rickys and the values he lives by, so it was a pleasure to work on this project with a great set of down-to-earth people."
www.brandhatton.com >
