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US based Keiser moves contract to Wilson Cooke
Californian-based Keiser Corporation, the world leader in research-backed strength training and fitness equipment, has awarded their marketing contract to Bury agency, Wilson and Cooke.
Keiser has been at the cutting edge of the fitness industry for over 30 years with their products being used by top trainers and professional sports teams worldwide as well as by NASA to train astronauts for long duration space flights.
Wilson Cooke successfully developed a fresh new look for the Keiser brand and applied the new design to all aspects of their business.
Wilson and Cooke Creative Director, Lee Whittingham explained that their main aim was to give Keiser a completely new corporate image that reflected its position within the sports and fitness industry, "Keiser Vice President, Alastair Watson worked closely with our creative team to deliver the new image across all literature and branding.
"Although Keiser is used at all the top levels, it is a little known brand and we now have a great opportunity to take this world-beating product to a truly international market.”
In their design approach, Wilson and Cooke used trace-like graphics to depict the free movement of athletes and to reflect the faster motion which Keiser's unique 'Air' system allows during training.
The new image is to be introduced later this year.
