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Thomas Cook Sports short listed for the Big Chip Ten Awards – the digital industry awards
Wilson.Cooke have worked with Thomas Cook to develop an online booking engine to sell ticket and accommodation packages for sporting events both within the UK and throughout the world.
The brief was to build a site that could take bookings for the above packages online improving the efficiency of the sales operation. In addition to the front end site we built a back-end admin system that enabled Thomas Cook Sport's staff to build packages to suit each sport's requirement. There was an element of complexity here in that overseas trips to watch a Grand Prix had a radically different structure compared with a Premiership football break including match ticket and hotel accommodation. Our system allowed Thomas Cook's staff to build the packages, adding modular elements such as flights, hotels, sightseeing tours and any other products they wished to sell.
On the back of their success over the last 18 months of operation the company has been awarded several key prestigious overseas tours including the British & Irish Lions tour to South Africa in 2009 and has become the Professional Cricket Associations official tour operator. The Thomas Cook site has now been short listed as 1 of 4 to win the Big Chip Ten Awards for e-business.
