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Brand and product designers join, a winning combination
London based Creative Resource Lab, headed up by Simon Bolton, head of product design at St Martins approached Wilson Cooke to create a partnership for developing brand identities to work in conjunction with their international product design projects.
"The visioning and product design/development created by the Creative Resource Lab is fantastic. CRL work with large international organisations to position and design ground breaking products. With each of these products came the need for a branding solution to give each project a visual identity, and that's where we come in. One of our recent combined projects was the development of a range performance back packs which is currently in mass circulation. The final result with branding from Wilson Cooke has won several prestigious awards including Korean Industrial Design Association Design Excellence Award and a Design Asia Commendation." commented Lee Whittingham, Creative Director at Wilson Cooke.
"The partnership is going from strength to strength and we are currently working on several other large projects together. You see so many beautifully designed products these days with unconsidered branding badly applied, especially from international markets. Creative Resource Lab and Wilson Cooke have the vision to change that."
Look out for more of our projects soon.
