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Azzurri unveils a new look for its communications brand.
Brand consultancy, Wilson Cooke, has developed a dynamic new brand image and extensive range of communication materials for Azzurri Communications, a leading managed services company that delivers flexible voice, data and mobile communications.
Wilson Cooke Design Director, Lee Whittingham, explains: “The brief was to deliver a dramatic overhaul of the corporate identity. The project started with a 3 day photoshoot to capture the real people of Azzurri to feature in all the new literature. The existing brand identity utilised large areas of black with monotone images and we wanted to move away from this completely to give them a crisp, spacious and colourful look to enhance their new positioning in the communications marketplace”
“We opted to use the new colourful images across all literature as a prominent feature and introduced a semi-transparent blue box to both hold the document titles and tie all pieces together.”
The new identity has been rolled out across all platforms including design and build of a new fully content managed website, stationery ordering system, printed collateral, complete signage across 7 sites nationwide, an e-news publication and above-the-line activity.
The result is an engaging new brand treatment and the launch in December has been very well received.
