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Mobile marketing (M-commerce) is here to stay!
If you are not involved in m-commerce, you could be missing out on a massive potential market and losing valuable sales to your competitors:
- 7.7 million UK consumers are now using their mobiles to shop.
- Fashion e-tailer ASOS recorded m-commerce revenues of over £1m in the UK during December 2010, double their expectations.
Mobile marketing is highly responsive – up to 10% of recipients of mobile marketing campaigns requested more information as a result and up to 10% of recipients undertook a financial action as a direct result of the campaign.
M-commerce is not E-commerce
M-commerce requires a completely different approach. Considerations include small screen size, operability, variety of screen sizes and payment methods.
Remember that more than 82 per cent of UK consumers say that if a retailer's online offering performs badly it would dissuade them from buying on the web and even in store (Hostway and Zeus Technology).
opened a Facebook e-commerce page in 2010 with a mobile commerce dimension, which earned Starbucks the number 10 spot for 'liked' brands on Facebook (according to Fan Page List) with over 16 million 'likes'.
Wilson-Cooke offers m-commerce solutions that will operate seamlessly across platforms and devices. Our M-commerce applications are tailored to your speci fic corporate objectives and integrated into your company's IT infrastructure. Our M-commerce solution is technically designed for the mobile web, tested across all platforms and tailored to mobile consumers’ browsing experience.
For further information Contact us
t: 0161 764 6500