Rollins approached Wilson Cooke with the requirement to bring their branding and Rollins & Sons LTD into the 21st century with a more modern look and feel.
Fred Foot, Marketing manager, stated: "From start to finish it has been a pleasure working with Wilson Cooke. The initial meeting helped to gain understanding from both parties on where the project is going and how to get there.
Amendments were completed with ease, as well as discussion where needed. I am happy to work with Wilson Cooke on future projects."
A mixture of clarity of communication (across all brands under the Rollins umbrella brand) and simplicity of messaging (so the target audience understand what the brand does and what it represents) was incredibly important.
A positioning statement of "Tools for the professional" was utilised to simply state who Rollins are and what they do. This was then transcended into various marketing material including new stationary and brand guidelines.