MillysStore are a B2C online retailer with a large range of kitchen and homeware products. As an on-going enhancement to the MillysStore website we recently created a mobile enabled version of the main website to help capitalise on the growing mobile market. The website has been streamlined and optimised for use on mobile.
John Millington – Technical Director – “When developing for mobile usability is key, you use a website in a different way via mobile device that you would in a desktop environment, from the start we looked at this journey focusing on search, simplified menu structure and easy to use navigation designed for a touch screen environment. When you transact through the mobile website you can see just how easy it is to find and purchase, that bears out in the improved conversions.”
Since launching the new mobile site they have had a 70% improvement in their mobile conversion rate with a 400% improvement in revenue from mobile.