We have brought together 3 of our in-house disciplines and combined them into one focused team – the goal, to optimise our clients’ websites using all the digital tools and techniques available to deliver a strong return on their investment.
Why bring together SEO/PPC/UX (Search Engine Optimisation, Social & Paid Search / User Experience)?
John Millington, Wilson Cooke Optimisation Director commented “… it makes total sense, these disciplines may have different requirements and techniques and so many times I have seen external suppliers of these services pulling in different directions without the holistic view we have. But, think about it, if you break this down to the fundamental requirement it’s all about conversions whether you are working with a B2B partner or an ecommerce website, no matter what your role in the delivery process is – the definition of a goal may vary but the goals are still the key metric."
"When we are working together on projects we are working as one unit, it ensures all disciplines are pulling in the same direction and as a team. We can review priorities - sometimes UX/PET requirements conflict with SEO requirements and this enables us to choose the best approach in each situation."
The team works to best practice and is supported by a documented process which gives structure to our approach, when making changes we use iterative techniques with agreed goals, we use key metrics to track the success of each change. Using this phased approach to deliver improvements to meet agreed objectives.
We already have a proven track record working with some of our key partners to increase conversion rates, reduce marketing costs, increase revenue and grow their online businesses. As part of this process we have undertaken accreditation and training to ensure we are working to best practices and have the knowledge and experience to really bring added value to our clients.