Wilson Cooke now have 3 team members fully accredited by Human Factors International with certification in Advanced CXA & CUA, making us one of only two agencies in the UK to achieve this.
The CXA certification trains user experience specialists in persuasion engineering, strategy, and innovation. Whereas, CUA certification is within research-based principles of designing interfaces from the perspective of the end user. Data gathering, task analysis, and usability testing. They pinpoint the usability problems and offer design solutions. The usability analyst brings the critical success factor to bear throughout the development life cycle – that is, designing for the user.