Bury-based brand and digital agency, Wilson Cooke recently completed a new e-commerce website for Doric Cake Crafts - www.doriccakecrafts.co.uk - a leading manufacturer and supplier of cake craft products to trade customers all over the world.
The Wilson Cooke team worked closely with Doric to deliver a bespoke solution which integrates with their internal stock management and accounts system. The site features an ‘Inspire Me’ section to help customers find the products needed to make fantastic cake creations and a ‘How To’ section containing videos to give bakers handy hints and tips to achieve fantastic results every time.
The site is performing well with great sales in the first couple of months and a strong social presence is being established through Twitter, Facebook and Pinterest. A new blog is coming online soon and e-mail marketing is about to get underway.
Wilson Cooke has already successfully launched new websites for: the Doric Group - www.doricgroup.com; Doric FPD, a customised food packaging manufacturer - www.doricfpd.co.uk; Doric Anderton, a paper and board agent, merchant and converter - www.doricanderton.com; and Doric Crimped, a manufacturer of crimped paper cases.
The Doric Group is a privately owned group of companies with its origins in the paper and board converting industry; 4 sites across the north of England employing 250 people manufacture and supply a wide range of paper and board related products.