A Shade Wilder is a new daring, British home styling brand showcasing an exclusive interiors range, styled in the UK - from designer wallpaper, murals and wall art to sculpture, glass, mirrors and cushions. Based in the North West, A Shade Wilder celebrates some of the best of British Design talent as well as a hand-picked selection of overseas artists, plus a great many of its products will be made or styled here in the UK.
Wilson Cooke collaborated with A Shade Wilder to develop a comprehensive visual and digital identity for their new aspirational but affordable brand, providing brand messaging and a digital platform for their exciting new products. The Wilson Cooke team immersed themselves in the world of A Shade Wilder, conducting workshops with the brand stakeholders to work through the Wilson Cooke brand process.
Lee Whittingham, Wilson Cooke Creative Director commented "We positioned A Shade Wilder as "Be daring be different, be A Shade Wilder", with this brand mantra in mind we set out to create a website that allowed the content to shine. The brand identity wanted to be timeless, concise and clear, yet sophisticated and iconic."
The team at A Shade Wilder describe the launch collection as: “Intended for homeowners who are not afraid to come out of their shells and make a statement,”
“Flamingos dance on our wallpapers, monkeys nestle among our cushions and statuesque accessories rise from our tables, contributing to the very first collection from A Shade Wilder.
“We feel that dressing our homes can be as fun and important as getting ready for a date, or a party, and should help us reflect our desire for romance as well as to provide a warm welcome to friends and family.
“We extend our creative thinking within our homes and the passionate, sometimes risqué - and always stylish - pieces we have created can be used to reflect our innermost desires.” They said.
The new website and logo were launched in August 2013.