A good proportion of my day is spent reading through various RSS feeds on topics such as Social Media, SEO, User Experience and Mobile (now through Feedly, after Google recently announcing they would be pulling Google Reader this year – thanks for that!).
Quite often when I’m reading various feeds I tend to want to share a few articles, but the problem is I don’t want to spam my timeline with 3 articles in 2 minutes, and similarly if it’s an article related to Social Media and I want to post it from the Wilson Cooke account, but I’m reading the post at 11pm at night, it might not be the right time to share this.
So recently I came across Buffer, a great tool that allows you to schedule Tweets, Facebook Posts and LinkedIn updates without having to copy and paste and create a new post time for each link, like you would have to do with Hootsuite.
The premise is that you have pre-set post times for different channels and different days, which you can define yourself.
So for example, for the Wilson Cooke Twitter feed I may want all my shared posts to be sent between 9am and 6pm, when I think the target audience is most likely to click through or respond. For this, I would create schedules for say 10:02am, 11:45am, 2:20pm and so on.
But for my personal Facebook Profile, I may want to post once in the day, once in the early evening and once later on at night, as that’s when most of my friends are active.
Best of all it’s so easy to do, once you have all of your schedules set up, all you need to do is either click the Buffer Chrome Extension, or there’s even a Buffer sharing icon for each RSS post if you’re using Feedly too. Then just select the platform you want to share it to, and hit “Buffer”. Done.
Taking this a step further, you can modify your settings to determine the URL shortening service for your posts. I decided that I wanted to use bit.ly so that I can monitor click throughs for each post, which then helps me to determine the most popular times to posts and also the most popular topics that I share (which therefore gives me more of an idea of what to blog about).
Couple this with a neat IFTTT recipe, I can automatically record all of my shared bit.ly links in a Google Drive spreadsheet to quickly analyse what I’ve been sharing over a given time period.
So if you’re sharing a lot of blog posts, websites or Infographics, but worried about when to post, my advice would be to let Buffer take the strain for you.