Twitter recently launched it’s own video platform – Vine – and it’s began making headlines already.
Before you assume it’s just another YouTube or Vimeo like platform, Vine is actually something quite different. It allows you to create and upload videos between 3-6 seconds and then plays them on a continuous loop, almost like a GIF image (but with sound).
The app has launched for iOS, with other platforms coming soon (personally I’m praying for an Android version).
The platform looks really interesting to me and I think identifies a gap in the market; YouTube videos are generally much longer, take some time to load if you’re on 3G, whereas GIF images are generally fairly poor quality. It’s going to be interesting to see how brands begin to use Vine as part of their Marketing strategy – I believe rather than posting too much content themselves, the main focus would be to gain user generated content and build engagement. Either that or utilising the short time and pause/ record function to create something potentially viral.
We’ve recently joined Vine ourselves and we’ll be experimenting with this platform over the next few weeks. If you own an iOS device then I’d recommend downloading Vine and checking it out, I can see this platform growing in popularity at a fast rate. You can also follow us too as we begin to post, just search for “WilsonCooke” on the iOS App.