Being a budding user experience strategist, I read article after article and book after book to practice my trade. Every now and then, I'm sure, I will write book reviews of how I found them, just to give you an insight into my world.
In this instance, I have read what I consider to be, arguably, one of the most interesting and compelling reads referencing user experience design that I have come across to date. As a result, I have made the tough design to cite, reference and spread my thoughts on this book over a number of posts - as each chapter was as interesting as the next.
Some of the examples, too, were so well referenced that I've had to completely rip them off and mention them below. Thank you Mr Aaron Walter.
What Designing for Emotion is all about? Jared Spool, CEO and Founding Principal, User Interface Engineering, put it well when he summed Aaron's book up: In the pages that follow, Aarron does a (dare I say?) remarkable job of getting us started on creating designs that bring with them an emotional attachment. And with his help, we can sustain the joy to get the long-term effects we’re seeking.
(This bit is me). Aaron touches upon some of the more interesting characteristics of PET (persuasion, emotion, trust) despite the title only referencing neither the former nor the latter. He has referenced some very psychological methods without too much psychology. As a result, he was able to inspire and provoke thoughts in a mere 104 page book(let).
Some of my next few posts will be about this book so for that, I thank Aaron Walter.
For the rest of the Wilson Cooke crew - the book is in the "book area" and I urge you all to read it!