As a Google Analytics advocate, and revising for my GAIQ (Google Analytics individual qualification), I'm constantly trying to keep on top of the analytical and data market. How do you know who uses your website and, more importantly, how they use it? Well, for the more amateur website owners out there are many analytical tools but none as comprehensive (and free!) as Google analytics (subjective view - don't take me to court).
They have released a product update in May and thought it worthwhile sharing below:
1. Social trackbacks This new feature means that you can see all the backlink URL’s, post titles, and more right within the new Social reports. This information was always available, and handy through other blogging tools but being integrated within Google Analytics is really handy in my view. You publish new content, they scour the web for pages that link to it and build automated reports for you right within Google Analytics.
3. Content Experiments. Integrates A/B/N testing into Google Analytics. The age-old problem of making a change and waiting around collecting enough data to see if that change worked can be a time-consuming task. This was a thing of the past with A/B testing but this is even better now integrated into Google Analytics. There's a wizard which is really handy and makes it incredibly easy to test up to 6 different variations.